Position Overview

We are seeking an experienced and dynamic Brand Manager to lead and implement 360-degree marketing strategies that drive brand growth, engagement, and innovation for our stable of sports and lifestyle clients. The ideal candidate will possess expertise in managing full-scope brand activations, including social media, influencer partnerships, trade marketing, digital content, PR, and events. This role is integral to developing a seamless brand experience across all touchpoints and cultivating strong relationships with F31 clients.

Key Responsibilities:

• 360 Marketing Strategy & Client Relations
  • Develop and execute comprehensive 360-degree marcomms plans that align with each brand’s objectives, including brand positioning, target audience, and campaign goals across both wholesale and owned retail.
  • Provide country-relevant input to global brand campaigns to deliver regionally-relevant campaigns aligned with global strategy and resonant with a regional audience.
  • Build and maintain strong client relationships, acting as the primary point of contact with both brand headquarters and regional distributor teams to ensure alignment with brand strategies and client expectations.
  • Ensure all content, activations, and campaigns align with global brand voice and guidelines.
  • Analyze and report on campaign effectiveness, presenting insights to clients to drive continuous improvement.
• Digital Strategy & Management
  • Develop and oversee the brand’s regional social media strategy across all platforms to enhance engagement, drive traffic, and increase brand loyalty.
  • Manage the brand’s social media content calendars, including content creation, scheduling, and community management.
  • Monitor social media trends and analytics to optimize content and engagement strategies.
  • Oversee the creation and curation of digital content across paid platforms, ensuring brand consistency and relevance.
  • Collaborate with creative teams to produce high-quality digital assets, including video, graphics, and written content.
• Influencer Strategy & Management
  • Create and implement an influencer marketing strategy, working with an in-house creative team or external agency, to amplify brand reach and resonance.
  • Identify, engage, and nurture relationships with influencers and brand ambassadors who align with the brand’s values and goals.
  • Track influencer performance metrics to gauge impact and refine partnerships for maximum effectiveness.
• Event/Activation Strategy & Management
  • Develop and manage end-to-end event and activation strategies that elevate brand presence, create memorable story-centric experiences, and drive engagement.
  • Measure and report on event outcomes to assess impact and inform future strategies.
• Trade Marketing
  • Work closely with clients to support their retail partner needs, including the development of window displays, point-of-sale (POS) materials, in-store promotions, activations, content creation, and more.
  • Implement trade marketing initiatives that align with sales goals and reinforce the brand’s positioning within retail channels.
  • Collaborate on co-marketing activities with retail partners to drive visibility and engagement.
  • Analyze trade marketing performance metrics to refine strategies, optimize tactics, and support sustained sales growth.
• PR and Advertising Management
  • Oversee all advertising campaigns, from concept to execution, including digital, print, and out-of-home media.
  • Build and maintain relationships with media contacts to secure brand coverage and maximize reach.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3+ years of experience in brand management or marketing roles, with a proven track record in 360 marketing activations for sports or lifestyle brands.
• Creative thinker with an eye for detail and a passion for brand-building.

Skills and Competencies

• Strategic mindset with strong analytical skills to interpret data and optimize strategies.
• Exceptional communication and interpersonal skills.
• Ability to think both creatively and strategically to achieve business objectives.
• Strong understanding of digital platforms, trade marketing, and influencer marketing.
• Experience managing client relationships and working in fast-paced, collaborative environments.
• Excellent project management skills, with the ability to juggle multiple priorities and deadlines.